Background

ICEF is renowned for organising large-scale global networking events that bring together educators, agents, and service providers from the international education industry. These events are high-touch, information-rich experiences where participants need easy access to schedules, venue maps, session details, speaker bios, and networking opportunities. Traditionally, much of this information was distributed through printed guides, websites, or email updates, which often led to fragmented communication and reduced participant engagement.

As event scale and complexity grew, so did the need for a more integrated and digital-first approach. Attendees were increasingly expecting real-time updates, personalisation, and on-the-go access to resources directly from their mobile devices. Additionally, ICEF wanted to create a seamless way to drive engagement, gather feedback, and facilitate connections among attendees before, during, and after the event.

Recognising this shift in expectations, a strategic decision was made to develop a dedicated flutter mobile app that would centralise all event-related touchpoints. This app would serve as a single source of truth for attendees while offering backend flexibility for ICEF staff to manage data and communications efficiently. The idea was not only to enhance user experience but also to modernise how ICEF delivers and manages its event operations globally.